About Me

I love working with clients to bring their ideas to life through design. I believe the design process should be collaborative, especially when figuring out the creative direction to go in. It is through asking the question why does one gain understanding about the final goal which shapes the direction I push in.

Everything about design is thinking about how to improve the experience for the user. The fastest way to gain the trust of your users is to have a flawless user experience that allows them easily to do what they want to do. I like to put myself in the users shoes and think about what they are trying to accomplish by thinking through all the scenarios and then design for those scenarios.

The user interface is the look and feel of a product or application that users interact with. I like to utilize design systems whenever I get the chance since they allow the UI to stay consistent among all my designs and let me spend more of my time thinking through functionality. When I don't have a design system to work off of, I like to take a step back and note what is the branding of this project, what is it that I am designing, how does it fit in with the rest of this existing project? I use these questions as my guide post for any UI that I work on.

User research gives useful insights into your user base by better understanding their behaviors and psychology. It lets us know their wants, their needs, and their pain points. These insights will allow us to better plan out designs that will have your users wanting to keep coming back because they enjoyed their experience so much.

User experience (UX) design is about designing products that are useful, easy to use, and enjoyable to interact with. The focus is to enhance the user's experience through delightful interactions that are enhanced through a beautiful user interface.

Your brand identity is what makes you instantly recognizable to your customers. We will work closely together to build your individual brand identity that sets you apart from the competition and lets your customers know exactly who you are.